Trapped in the Web by Siegel Ben-Artzi, is a new, well-written thriller that allows the reader to browse the Internet and learn its secrets. Many concepts we hear get in the book the appropriate interpretation and add to our enjoyment of it. Jimmy is an advertiser who sets out to investigate a mysterious affair related to his work. He was asked to examine how two identical campaigns yield completely different results. On the way Jimmy encounters the network barons and begins to understand their true power.