Looking for a suitable domain name for your professional website? I have here jotted down some points that should govern your domain-selection decision.

Over my decade-long experience in the realm of search engine optimization and website designing, I have noticed that people, on average, do not attach enough importance to the process of domain name selection. That’s rather ironical – because if the domain name of a business website is not smart and SEO-friendly, the chances of it being easily visible on the various search engines can go for a toss. In the current discourse, I have presented some basic guidelines for choosing the right domain name for your website. Follow them while making your choice:
a. Make it short and easy-to-remember – Your domain name can have a maximum of 67 characters – but it would be advisable to not use up all that space. Keep the domain name short, avoid using hyphens in it (although they are allowed, hyphens can lead to confusions), and make sure that it has a strong recall value.
b. Convey an idea of your business through it – Any good web development company in Kolkata would advise you to select a domain name, which would give people some idea about your line of business. For instance, if you have a car rental company – choosing a domain name like ‘ABCcarrentals’ would be a smart option.
c. Look for the .com version of your preferred domain name – If you wish to promote your business online, your website should ideally have a .com (commercial) extension. In case it is not available, you can start looking for the .net, .co.in or the .in (the latter two only if your business is based in India). At my company for website designing in Kolkata, I tell clients to register the other domain extensions too, even if they have managed to get the .com site. Undue competition can be avoided in this way.
d. Place a keyword in it – Ideally, the domain name you create should have one of your main keywords in it. Consider that you own a chain of hotels in Kuala Lumpur. Then, your professional website domain name should ideally have the words ‘hotel’ and ‘KL’ in it. According to website development experts, this aids the search engine optimization process.
e. Avoid domain names that are likely to be mis-spelt – Your website domain, preferably, should not have a numerical in place of a word/letter (I have seen several companies making this mistake). If you have a website named ‘10solutions.com’, there will be plenty of people who would type in ‘tensolutions.com’ – and would get frustrated when your website does not appear.
f. Use 301 Redirect options – No matter how unique and user-friendly your domain is, people can make mistakes while typing it. Make a list of the common mis-spelt variations of the domain name you have chosen, and put a 301 redirect option for each of them – so that prospective customers are routed back to your site, even if they make a spelling mistake.
g. Avail the services of online domain generator applications – To come up with suitable domain names for each client at our reputed software development company in India, we make use of several reliable domain generators that are available on the web. You would only need to specify the keyword that you wish to have in your domain – and these applications will provide multiple variants, from which you can take your pick.
h. Avoid having canonical issues – Once you have selected a domain title, make sure that it leads to the same version of your website – irrespective of whether visitors type the ‘www’ prefix with it or not. Our in-house experts on website and software development in India generally recommend the placing of a permanent redirect option, so that such canonical problems (which are regarded as spamming) can be avoided.
i. Find out about the renewal process – Even if you do not purchase a ‘premium’ domain, you will probably get auto-renewal facilities on the domain you do choose. When you avail of the services of our website development firm, we confirm from the domain host/registrar whether the domain would be automatically renewed after a specific time-span. Re-activating a domain after it gets lapsed can be a problem!
As far as selection of website domain names is concerned, the professionals at my agency for website designing in Kolkata stay away from trying to show off their creativity. After all, simple, straightforward domain names are invariably the best – and it is never a good idea to make people think too much, while trying to access your website!


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URL : http://www.orangesoftech.net/

Blog ID : 232441

Category : Business

Date Added : 25-1-2019

Tags : process | facilities

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