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SaaS is a business Graphical representation of the architectures model in which software is licensed by customers on a subscription basis (typically a monthly fee) and hosted on a cloud.
It's time for bus operators to embrace SaaS technology. In today's world technology is transforming business operations and customer satisfaction across a wide range of industries. And the transport sector is no exception.

Similarly, as SaaS's large technology investments are spread across many customers, the expense of new application highlights and improvements are economically amortized across the customer base. As the upgrades are affordable, customers apart from adapting to the latest technology SaaS providers are also motivated to work closely with user groups to identify additional product development opportunities.

The SaaS plan of action is getting aced over the travel and hospitality industry. Saas is scalable, easy to use, and has enhanced security. Quick implementations, minimal investment (CapEx), and scalable OpEx, the ease of upgrades and inbuilt features for data security have become the leading factors for the adoption of SaaS applications in the domain.

As per the report of the World Travel and Tourism Council (WTTC) the total market size of the tourism and hospitality industry in India, which was $117.7 billion in 2014, is expected to reach $418.9 billion by 2022. This domain is growing at a cumulative annual growth rate (CAGR) of 14% every year and brings a significant amount of foreign exchange to the economy.
SaaS application development has helped to deploy better software engineering practices and has disentangled the incorporation of arrangements offered by content creators, digital travel agencies, and payment gateways. With this, travel companies – from startups to large-scale organizations – can build engaging online experiences for their customers. They help travellers to plan their entire trip seamlessly, choose the prices that fit in their budget, and post reviews for others.

Let us go through the major benefits of SaaS for travel businesses in further detail:


Each time a travel company offers a new deal or discount as a limited period offer, the website's infrastructure is hit with the huge traffic. This further affects the economy and reliability of the business in offering a consistent user experience.

Easy payment management with security

Online travel services require payment gateways, which are crucial infrastructure aspects, to ensure that the transactions on the portal are completed with safety and security. Handling customer's personal and card details would become difficult and expensive with on-premise hosting systems.

On the other hand, the payment gateways offered by SaaS providers are compliant at technology infrastructure levels. As per the service providers’ SLA commitments, they must constantly work on maintaining a secure and functional payment management system for their clients. In India, the RBI’s guidelines are to be followed for electronic payment options.

User-friendly websites
Customers today expect faster page speed and downloads. As they plan for their journeys, they tend to check images and videos present on the websites. When the streaming and downloading of heavy media content becomes slow, it tends to affect the website experience.
The solution to this challenge comes in Content Delivery Networks (CDNs) offered by SaaS providers. CDN solutions help in decreasing the download times and enable travel companies to reach a more extensive client base.

As cloud and SaaS technologies continue to evolve, the solutions offered by them will help businesses to address more challenges and create better experiences for their travellers. SaaS ecosystem helps in the growth of travel and hospitality companies. At Bitla we help the bus operators transform their technologies into the latest version and provide them with the best services.



Blog ID : 259419

Category : Travel

Date Added : 15-10-2020

Tags : investments | across