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The world of digital marketing is dynamic and ever-changing. New, game-changing technologies are being introduced everyday and the only way to keep up is to stay knowledgeable and updated.

The affiliate marketing landscape is no different. It has continually grown and evolved and will continue to do so in the years to come.

Gone are the days when affiliate marketing was just considered a dubious way of selling nutritional supplements. It has become a serious digital marketing strategy for companies across the globe. Today, it accounts for around 16 percent of all e-commerce sales. What’s more, estimates suggest that by 2020, affiliate marketing spend will reach a whopping $6.8 billion.

Affiliate Marketing Trends & Examples

Are you considering upping your affiliate game in 2019? Here are the affiliate marketing trends to keep on your radar as you start planning:

1. Strong reviews and review sites are still king.
Tapping that highly qualified “[product name] reviews” keyword is still the name of the game in affiliate marketing.

Anytime someone searches for reviews or testimonials, they’re just inches away from a purchase — all they need is that little push over the edge to get there and pull out that wallet. As such, creating strong reviews — as well as entire review sites — will continue to be a big trend in affiliate marketing, 2019 and beyond.

2. Ecommerce retailers are getting in on the game.
Ecommerce merchants are continuing to show interest in affiliate marketing, especially as part of their lead generation efforts.

Many are even launching their own affiliate programs through networks like Linkshare and Shareasale, broadening the opportunities for existing affiliate marketers even more.

3. Proper affiliate recruitment is more important than ever.
With more and more marketers starting up affiliate efforts, recruiting the right resources is more important than it’s ever been.

Using a smaller number of niche web publishers, mobile affiliates and highly qualified, targeted websites will prove to be more effective than a wide net of general and haphazard ones — especially as affiliate marketing continues to expand.

4. The use of affiliate agencies is on the rise.
Affiliate marketing takes a special skill set to see long-term financial success, and many online merchants just don’t have the resources or team to do it properly in-house. This has led to a growing number of agencies specializing in affiliate marketing — a trend that will likely continue throughout 2019.

5. Focusing on images and video content.
Affiliate marketing is no longer just about the written word. Marketers are getting more creative about their messaging, using Images, videos, demos, courses, slideshows and even live content to promote their links and products.

Branching out creatively allows for a wider net of potential affiliates and promotional opportunities.



Blog ID : 235674

Category : SEO

Date Added : 12-3-2019

Tags : affiliate marketing | different